D-Day Plus $: Does the Commercialization of Normandy Disrespect the Legacy of the Landings?

“Fats-biking on Omaha Seaside?” a fellow vacationer muttered subsequent to me this previous April as we stood dealing with the English Channel that after ran pink with Allied blood. “What’s subsequent, grime biking at Auschwitz?”  

He wasn’t far off.  

With a technology entranced by TikTok, Instagram and different such timesucks, memorials, battle websites and re-enactors have been looking for methods to interact youthful generations to not solely impart information however to remain related and working. 

Their resolution, it appears, is to frame on trivializing the hardships that these troopers, sailors, and airmen endure and underestimate the intelligence of those that select to go to these hallowed grounds — cue D-Day: A Millennials Information — in a single fell swoop. 

It additionally begs the query: When does commemoration cross over to commercialization? When does a spot of reverence not stay protected?  


“Take a gradual look on the horizon surrounding the crescent-shaped seaside referred to as “Omaha Purple” in Normandy. It’s an fascinating panorama. In all that huge perimeter you will note no level the place the ocean meets the sky. Ships of all sizes — battlewagons, destroyers, carriers, LSTs, different touchdown craft, launches, military “geese” — solidly fill the water. The sight is spectacular, wonderful, however loses some majesty to the reminiscence of the day earlier than, whenever you climbed into one of many box-like touchdown craft among the many our bodies of those that had gone earlier than and crouched the eight uneventful miles to the French shore.”  — D-Day veteran Gordan Hearne, 1948. 

Now think about taking in that sight in for the cool, cool value of 15 euros as you tear up and down the Omaha Purple beachhead in your fat-bike. 

“You sit numbly and marvel on the extraordinary redness of lifeblood, and, because the constriction begins in your intestine, you realize worry. Because the craft’s ramp lowers you one way or the other get response from motor nerves, you progress forward, appearing other than your self, scarcely listening to the officer’s periodic “Go … go … go ….” You push your self out into waist-deep water, questioning should you ought to take the waterproofing off your M1, wishing there have been cowl, for the primary time feeling the nakedness of the battlefield, the place you might be so alone, a lot the prey of human worry and terror, that the shore appears to maneuver forward.” — Hearne, 1948.

For simply 20 euros you may have an hourlengthy BMX “Pumptrack”-supervised session as you overlook the coast the place 2,400 People had been killed or wounded. 

For some, the considered vacationer cyclists high-fiving one another on the very sands the place their grandfathers bled out from German bullet wounds is akin to a different assault — this one on propriety itself. 


The commercialization of the Normandy shoreline has not gone unnoticed by residents and surviving veterans themselves — with many placing up a struggle. 

Initiatives are underway like Homage to Heroes, which is ready to have an 800-seat theater for an “immersive” expertise that may amalgamate stay actors and archival footage to inform the story of the Normandy invasion. 

“We requested ourselves, ‘How can we make some type of legacy for our youngsters first to recollect what occurred in Normandy throughout World Struggle II?’ At present you could find motion pictures, TV reveals and books concerning the struggle, however there is no such thing as a present telling the story of those males,” Roberto Ciurleo, one in every of three co-producers on the mission, advised NBC Information. 


Critics of the mission liken it to one thing akin to D-Day Disney, nonetheless. 

“The struggle isn’t a present. It’s historical past, and it’s essential to respect individuals who gave their life for freedom,” stated 100-year-old veteran Leon Gautier, a former French marine with the Kieffer commandos who fought with the British on D-Day. 

“They need cash for historical past, and we don’t comply with that,” he advised NBC Information. 

The Nationwide 4th Infantry Division Affiliation agreed, sending a letter of opposition to the mission in October 2020, saying it’s “appalling” that “anybody would contemplate turning the sacred grounds of Normandy right into a revenue centered amusement park.” 

Regardless of this, Homage to Heroes is ready to open in 2024 — the eightieth anniversary of Operation Overlord — to the tune of 58 million. 


The commercialization quandary that plagues the shores of Normandy appear to be common. 

A memorial museum at Babyn Yar, a forested ravine on the outskirts of Kyiv the place 33,771 Jewish civilians had been massacred within the span of two days, has drawn controversy over one other proposed “immersive” plan that some critics contend would solely be disturbing to guests. 

Unveiling his plan within the fall of 2019, controversial Russian filmmaker Ilya Khrzhanovsky acknowledged that every customer would fill out a questionnaire and take a psychological take a look at upon getting into the museum. A pc algorithm would then assign every particular person the function of executioner, collaborator or sufferer, and the museum expertise can be tailor-made accordingly, Khrzhanovsky stated.

Guests would possibly put on digital actuality goggles as they’re led down blacked-out corridors, whereas “so-called deep pretend know-how would possibly present video re-enactments of the horror with the guests’ personal faces pasted onto characters within the scenes. The presentation notes the know-how is used to create ‘pretend superstar pornographic movies’ however is perhaps repurposed for Holocaust remembrance,” in accordance with the New York Occasions.  

The presentation notes that the museum’s purpose is to create a “difficult and generally stunning emotional journey with moral decisions at its core.” 

In April 2020, Dieter Bogner, an Austrian artwork historian and main museum design specialist, wrote a heated resignation letter, saying the “core exhibit dangerously approaches the impression of a Holocaust Disney.” 

For the reason that Russian invasion of Ukraine, plans for the museum have been placed on maintain.  


For some, the road between remembrance and leisure has more and more turn out to be perilously skinny. Will shock worth or good old school enjoyable on a fat-bike exchange the “staid” expertise of somber reflection?

Whereas new methods of historic engagement in a digital age are definitely welcome, the impulse for larger and higher along side the Second World Struggle ought to maybe be tempered — if not outright condemned.